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Up to 15% off | Start This Month Only | Code Aug15

Meet The Expert Behind Our Vision

Allan Jeffrey

With over 40 years in product design and development, Allan Jeffrey set out to make high-quality composite materials affordable for every UK homeowner. Since launching his first collection, he has led the way in combining durability with style, offering authentic surface textures and market-leading stability – all at a price that makes sense. Today, Allan remains hands-on, personally reviewing every product, guide, and resource to ensure you get lasting quality and real support.

Legacy & Impact

Built to Last – A Legacy of Innovation and Integrity

Almost a decade later, Allan’s creations have stood the test of time. He has revolutionised the industry with solutions that don’t sacrifice style introducing authentic designs and enhanced surface textures still unmatched today.

Today, Allan remains deeply involved in everything we create. From our new website to product guides and videos, his personal touch ensures every detail reflects true quality

His work has been featured in leading publications including:

mentioned on Real home magazine
Garden world in text
Real Home Logo
Logo of Express magazine that mentioned Ultra Decking
Daily new magazine where Ultra Decking is mentioned

My philosophy has never changed

if a product isn’t good enough for my own garden, it will never be good enough for yours.”

Allan Jeffrey, Managing Director

When he’s not refining new products, you’ll find him spending time with family or working on DIY projects in his own home – just like the customers he designs for.

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